the recipe
by Caroline Ekrem, a 35-time award-winning Creative Director with 15 years of experience at top agencies, growing today’s biggest brands.
Image sourced from Caroline's portfolio
Rise above the noise. Articulate your vision into a clear,
creative narrative that adds value to people's lives.
previous clients and work
the recipe
Founders ready to grow their business often grapple with a choice: navigate branding themselves or stretch finances thin by hiring an agency to do it for them. As a new solution, Caroline cooked up The Recipe – a lean 'do it with me' model where you pay for the expertise you need while being empowered to partake in the strategic and creative development yourself.
The Recipe gives an exclusive pass to the tools and expertise once reserved for big players, tailored for passionate innovators ready to make their mark.
By not outsourcing the entire process, you minimize costs while securing expertise and high-quality output, allowing you to create a brand that matches your ambition.
Get started without blowing the budget with a modular approach that can be purchased in full or as individual steps:
who?
Caroline Ekrem is a Creative Director and Storyteller with 15 years of experience from top advertising agencies, including The Martin Agency ( "Agency of the Year" in '23, '22 & '21), Droga5 ("Agency of the Decade" in '20) and TRY (Norway's "Agency of the Year" 20 years in a row)
Caroline specializes in building strong brand narratives and effective campaigns around transformative insights and relevant, creative ideas. Her work has been celebrated 35 times globally by Cannes Lions, Webby, Effie, and other award shows honoring creativity and effectiveness.
After spending her career growing some of today's iconic brands, Caroline now channels her passion and expertise towards helping promising innovators in The U.S. and Scandinavia grow their business in our fast-evolving world.